For the last few months Facebook has been gradually rolling out a new feature – live broadcasts. At first this feature was only available to a select number of users, however it has recently been rolled out to all Facebook users. With this new feature, the question to ask is – how can it benefit business users on Facebook?
Facebook live broadcasts allow users to directly live stream videos onto their timeline, which can then of course be viewed by followers and friends. The app also offers viewers the opportunity to subscribe to the user streaming content. How can this benefit businesses? Live streaming is a great way to give customers a ‘behind-the-scenes’ look at your company.
Today’s social media users love transparency, and it’s an ideal platform to let them get to know your business. It is also a useful way to share unique content. For example, a cosmetic clinic may want to share treatment results of a patient with their followers, or even the process of a certain procedure. Facebook live broadcasts makes this process much quicker and easier, without the need to film, transfer to a computer and upload separately.
One particularly exciting feature is the ability to create live-stream conversations. The video will be able to attract real time comments, so it means that customers can really interact with your business and tell you what they want. This is especially popular for carrying out live Q&A sessions. People are much more likely to respond to interactive marketing tactics, and having this feature available allows you to connect with your audience. Another tactic often employed through the live-stream conversations is to announce special offers or reward users with discounts/incentives for interacting with these posts.
Live streaming opens a whole host of opportunities for businesses in the health and beauty industry. It can be used to share developments or important news related to your business, or even share tutorials and patient reviews. Broadcasting your business on a regular basis gives you a voice and helps you really stand out in a competitive market.