Twitter adverts are another way intuitive way brands can get themselves noticed. These social adverts are a powerful platform to target new users and give your content a boost. ‘Promoted tweets’ are simply regular tweets with a paid budget behind them, so that it reaches specifically targeted demographics to increase engagement.
These promoted tweets will show up on a person’s timeline if it’s relevant to their interests, location or demographic. Where exactly the tweets will be displayed is determined by Twitter – as they have an algorithm which works out a profile’s interests, and have the information in general profile information to help with targeting.
Twitter is also a great public platform, this means whether you are signed up to the website or not you can read tweets. This can open up a large opportunity for businesses and brands who looking to get a message out at the right time. If promoted tweets are used correctly, they can easily be used on real time world events. This means you can be ahead of what’s going on, and link your tweet with current events. This advantage means you can target people easier and be sure that your message is being sent to the right audience at the right time.
If you’re in an aesthetic brand that sells items online, then Twitter advertising can have its benefits. This is because you can build a tailored target audience for your adverts based on your eCommerce activity. Let’s consider this scenario. It’s not uncommon for those who shop on eCommerce websites to add items to their basket, only to decide to delay the purchase. Twitter adverts can act as a reminder to these customers that they should make a purchase. This works by exporting customer emails from your eCommerce website and importing them into the targeting parameters for Twitter adverts.
Twitter is an extraordinarily powerful social media platform – and their advertising model is certainly something aesthetic industry brands should be looking to exploit.
By Mark Bugg, Web Marketing Clinic