So I had a flash of inspiration I wanted to share with you…. We all have places we go for a little downtime and to regain some headspace, but a really successful strategy is for those businesses is to connect with their customers in a meaningful way during this rare ‘downtime’ – but in a non-intrusive way! […]
Is Social Media Worth The Effort?
The majority of businesses can all benefit in some way by harnessing the power of social media. With more people using social media everyday, the opportunities for brands to effectively communicate their values and sell their services or products has never been better. But it’s also an incredibly noisy world. With so many brands competing […]
How Twitter Adverts Can Benefit Business
Twitter adverts are another way intuitive way brands can get themselves noticed. These social adverts are a powerful platform to target new users and give your content a boost. ‘Promoted tweets’ are simply regular tweets with a paid budget behind them, so that it reaches specifically targeted demographics to increase engagement. These promoted tweets will […]
Evaluate the quality of your enquiry handling
Do you know how effective your current enquiry handling service is? Answering these top 10 questions will allow you to evaluate the enquiry handling of your in-house staff and identify where your practice may need improvement. 1. How much is the average new patient worth to your clinic in one year? 2. Do you know […]
PR TIP: Building Good Media Relationships
Want to know the secret to getting great media coverage time and time again? Like all good things, this takes time and work to achieve – but I PROMISE that you can do it without relying on a PR person’s little black book….The key to success is not just connecting with media when you want something and […]
Judge Julia on the Aesthetic Awards!
It’s Award Season!! Oh yes, it’s that time of year when cosmetic and aesthetic practitioners of all shapes and sizes crack their knuckles and get down to some serious writing… But is it worth the effort? Absolutely. Award entries may be time-consuming to put together, but the PR value and ROI for you, your clinic and […]
Common Call Handling Pitfalls Known to Adversely Affect Conversion
The first contact that new patients make with your clinic is crucial to the start of their journey with you; providing your practice with great new revenue opportunities. We have developed a list of the top ten risks presented by poor new enquiry call handling and how to successfully avoid these pitfalls. 1. An engaged tone, […]
Facebook live broadcasts: how can your business benefit from this new feature?
For the last few months Facebook has been gradually rolling out a new feature – live broadcasts. At first this feature was only available to a select number of users, however it has recently been rolled out to all Facebook users. With this new feature, the question to ask is – how can it benefit […]
Facebook instant articles: what are they and how can they benefit your business?
Over the last few months Facebook has been rising in popularity with businesses due to recent changes and developments on this platform. More recently, the introduction of Facebook Instant Articles has caught the attention of the business world – and for good reason. Facebook Instant Articles are set to benefit businesses – including those in […]
Before and after photographs
They litter the Aesthetics world and sadly yes I use the word litter with purpose. Lighting No lighting Poor lighting, Inconsistent lighting Colour cast from different light sources Too much contrast Poor posing of subject matter Destructive perspective Same image retouched Low resolution No reference point Distracting surroundings The list goes on There are many, […]